Thailand great appeals as a holidays destination is that it is so different. Thailand possesses a wealth of architecture,culture,cuisine,and traditions that are each distinctively Thai. Moreover, with their natural charm , hospitality and happy temperament ,Thai are supremely adept at making visitors feel right at home.

Thailand is located in the heart of Southeast Asia and isshaped somewhat like an elephant's head. The profile faces Myanmar (Buema) , the ears border Laos and Cambodia , and the trunk extends southwards between the Andaman Sea and Gulf of Thailand towards Malaysia.

Rich and varied natural scenery ranges from northern misty mountains and jungles , through emerald ricefields in the central plains, to east coast and southern palm - fringed beaches andlush tropical islands.

Thailand offers numberous sporting opportunities ,including goft on championship courses and every major watersport inpopular beach resorts.

'Soft adventure' activities include scuba-diving, white-water rafting, sea canoeing and elephant trekking in various regions. More than 60 national parks offer extraordinary scope for ornithology, trekking and camping to savour exotic flora and fauna.

Average temperatures of 28 degrees Celsius make the climate predomainantly warm and sunny, though northern hills become somewhat chilly during December and January.

T H A I L A N D WELCOME TO A MAGICLAND

Escape from the ordinary to a land of warm tropical sunshine,to relax on a white-sand beach under a shady palm , or explore underwater coral reefs teeming with colorful fish.Wander around a tranquil temple compound to wonder at golden spires glittering like jewels. Explore remote forest villages to meet vividly costumed hill - tribe folk. Diner on the rich spiciness of a uniquely different cuisine. Explore exotic open - air markets of stalls piled high with original shopping temptations.In city or resort, stay in Asia's most delightful hotels. Meet the friendly Thai people. Enchanting Thailand.

Thailand, "The Land of Smiles", is unique. Surely no other destination in the world can offer such a huge diversity of travel experiences-which is why so many visitors return again and again.

This is the land of ancient history, with a proud cultural heritage dating back thousands of years. The glorious memorials of past times are preserved for today's travelers to enjoy.

But Thailand is more , far more , than just memorable sightseeing. With landscapes ranging from rugged forested mountains to idyllic golden beaches; opportunities for sporting or soft adventure activities; a uniquely delicious cuisine and souvenir shopping bargains galore,Thailand can fulfill every traveler's dreams.